There was talk several years ago that new technology like mobile phones and streaming video would kill the traditional advertising media like billboards or other outdoor ad options. Well, new numbers show that outdoor ad spending continues to rise. It appears that brands understand they can build on their mobile or more targeted messaging with good, old-fashioned outdoor ads. Maybe “old-fashioned” isn’t the best word to describe some of the new outdoor advertising technology. Our engineers work with cutting-edge ad agencies to bring creative goals to life using the highest resolution LED technology available today.
Check out the article from Outdoor Advertising Assocation of America
The innovations in all types of digital signage were on full display at the Digital Signage Expo in Las Vegas. The Radius team made the rounds at the expo to see where the trends were moving for different industries. We were excited to share the new outdoor 3.9mm pitch display that we will be using more and more in the future.